Content Brief

1. Contact Name

2. Company Name

3. Email Address

4. Title

5. Business Objective

What key business objectives do you aim to achieve with this report?

Provide a brief description of the project, its goals, and the intended outcomes such as, Informed decision-making, investor insight, market expansion strategy, supporting marketing efforts, providing insights for industry stakeholders, brand awareness, new product/service launch, B2B marketing, increasing market volume/boosting sales etc.

6. Areas of Focus

What specific insights are most valuable to you?

• Market Overview

• Market Size - By Region and Industry Verticals

• Market Dynamics - Key Players

• Industry Trends

• Opportunities and Challenges

• Recommendations

• Future Trends

(Please note the above sub-topics are examples. Please enlist according to your requirement)

7. Keywords

List relevant industry-specific keywords that should be incorporated into the content for SEO optimisation and better ranking in organic search results.

8. Targeted Region

Identify the regions to be covered in the report

• Global

• North America

• Europe

• Latin America

• Asia Pacific

• MEA

9. Geography

Specify if there are any countries or regions that must be covered in detail.

10. Target Audience

Define the target audience for the report, including demographics and interests.

• Specify the intended audience for the report, encompassing categories such as Investors, Business leaders,

Private, Government, and NGOs.

• This may include Organizations, Individuals, and Professional Associations. Consider specifying further

subcategories like Exhibitors (vendors and suppliers within the relevant industry), Visitors (distributors and dealers,

procurement departments from relevant organizations), and Non-persona (individuals interested in the field or industry)

11. Report Deployment

Specify if the report will be used for any event, marketing campaign, or promotional activities.

• Seminars

• Exhibition/ Expo

• Conference

12. Report Type

Indicate the type of report needed and any specific examples if applicable.

• Market Research Report

• Industry Report

13. Tone of the Report

Define the desired tone for the report.

• Informative and Engaging

• Business-oriented and Formal

• Interactive and Casual

14. Sample Links/Reports for Reference

Please provide any sample links or previously published reports that align with your expectations.

This helps in understanding the preferred style and format.

15. Sources

Please let us know the preferred sources for research such as government websites, scientific publications and
industry journals (If Any)
Include any specific data sources you have in mind.

16. Competition

Please specify any competitor's content we need to assess.

17. Additional Details/Instructions

Include any other specific details or requirements that should be considered during the project.

• Use of Infographics

• Any guidelines such as Grammar, Usage of Phrases, Quotes by People etc

• Adding Graphs, Charts and Tables

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